Campaign Report ORMOD: Directive Data as of 23 April 2026
€500 tier unlocked
House 16 Software × @salomonpicos

261K views, 287 Discord joins, one campaign.

This report covers the combined performance of the ORMOD: Directive sponsored campaign across TikTok and Instagram. The videos crossed the 250K milestone within three days of publication, unlocking the €500 payout tier. All figures reflect data captured on 23 April 2026, three days after publication.

Total views
0
TikTok + Instagram
Discord joins
0
tracked via invite link
Discord link clicks
0
across both platforms
Payout tier
€500
250K+ combined views
01

Performance by platform.

Breakdown of the video across both channels
TikTok
Published 20 Apr 2026
200,000
Video views
97.5% from For You
Likes
9,136
Shares
2,679
Saves
3,429
Comments
226
New followers
+493
Watch time
572h
Instagram Reel
Published 20 Apr 2026
61,877
Reel views
46,824 accounts reached
Likes
1,697
Shares
2,291
Saves
947
Comments
54
New followers
+89
Profile visits
313
02

€500 tier unlocked in 3 days.

Performance-tiered payout · per our agreement
Delivery
The videos crossed 250K combined views within three days of publication, bypassing the €200 and €350 tiers entirely and unlocking the €500 payout.
Combined views
261,877
as of Apr 23
Payout tier
€500
250K+ threshold
Effective CPM
€1.91
on combined views
03

What the numbers actually say.

Reading beyond views: shareability, intent, community growth
Community growth
287 new Discord members from a single campaign.
Each Discord join represents a high-intent lead: someone who watched the video, visited the bio link, clicked through, and joined the server. These are not passive viewers. They are future playtest participants who have already opted into the ORMOD ecosystem. With the playtest set for May 14th, these players are pre-qualified and ready.
Shareability
4,970 shares across both platforms.
For a co-op survival game, shares are the single most valuable metric. Every share is a player sending the video to someone they would actually play with. The combined share rate across TikTok and Instagram confirms the co-op hook in the script performed exactly as intended: it turned viewers into recruiters.
Wishlist intent
4,376 saves signal real interest in the game.
Saves behave differently from likes. Viewers save a video when they want to revisit it, usually to show it to someone or to come back to the game later. On short-form gaming content, this is the closest proxy to wishlist intent before the actual click happens.
Algorithmic trust
97.5% of TikTok traffic came from the For You feed.
When nearly all traffic to a sponsored video comes from the For You feed, it means the platform is distributing the content to cold audiences rather than relying on the existing follower base. 85% of TikTok viewers were non-followers, meaning the vast majority discovered ORMOD for the first time through this video.
04

Where the traffic came from.

TikTok source breakdown · confirms organic, not follower-driven
TikTok · Traffic sources
For You feed
97.5%
Other
1.5%
Personal profile
0.6%
Search
0.2%
Why this matters
The near-total dominance of the For You feed means the audience reached was overwhelmingly new to the channel. In practical terms, the video brought ORMOD in front of roughly 147,900 unique viewers on TikTok alone, of which 85% had never seen the channel before. This is precisely the kind of cold reach a sponsored campaign is meant to deliver: net-new awareness in a highly targeted gaming audience.
05

The right people saw this.

TikTok audience demographics · this video specifically
Gender
Male
72%
Female
27%
Age breakdown
18 to 24
34%
25 to 34
36%
35 to 44
12%
45+
18%
Location
Italy
96.8%
Switzerland
0.9%
Germany
0.5%
Rest of world
1.8%
Why this matters
70% of viewers were between 18 and 34, which is the core demographic for survival games on Steam. The audience is 96.8% Italian, a market that your English-speaking creator network cannot reach on its own. This campaign opened an entirely new geographic segment for ORMOD with zero audience overlap.
06

A €1.91 CPM on native content.

What the campaign actually cost per thousand views
Cost efficiency
At €500 for 261,877 views, this campaign delivered an effective CPM of €1.91. For context, TikTok Ads in the gaming vertical typically run between €5 and €15 CPM for comparable audiences, and those are standard ads, not native creator content with real engagement.
Campaign CPM
€1.91
native creator content
TikTok Ads CPM
€5–15
gaming vertical avg
Cost per Discord join
€1.74
287 qualified leads
The difference
A TikTok ad at €10 CPM would have cost €2,618 to reach the same number of people. The difference is that an ad gets skipped. This video got 4,970 shares, 4,376 saves, and 287 players who joined the Discord on their own. That kind of engagement cannot be bought through a media buy.
07

What comes next.

On this collaboration and the road ahead
Closing
287 players are already in the Discord. The playtest is three weeks away.

Riley, I appreciate how straightforward and fast this whole process has been. From the first message to the video going live, we moved in less than a week, and the results reflect that momentum. The link in bio is still active and these numbers will keep growing through the campaign window. With the May 14th playtest approaching and the community clearly responding to the game, I think there is a strong case for running another push around the playtest launch itself. Happy to discuss whenever you are ready.